John L. Kennedy
 

Career Summary

Over the last decade, I've partnered with CEO's and senior leadership teams to create clarity and cohesion in their vision, business strategy, go-to-market execution and employee culture – particularly in complex structures amidst uncertain market environments.  My roots are classic packaged goods but my career has been spent around technology, innovation and digital transformation.  The work I most love is partnering with leaders to discover differentiated market positions and implementing execution platforms that connect customers, investors and employees.  I will run to interesting, gnarly challenges – traits reflected in the choices I've made in my career.

Board Experience

  • Board of Directors, Waymark, Detroit, MI 2021 – present 

  • Board of Directors, QLess, Pasadena, CA 2020  

  • Vice-President, Riverside Community Association, Riverside, CT 2018 – present 

  • UNC-Chapel Hill Board of Visitors, Chapel Hill, NC, 2014 – 2017 

  • Board of Directors, Association of National Advertisers, New York, NY, 2009 – 2017 

Expertise

  • Brand Re-positioning expert – CMO of Xerox and Conduent 

  • Global Experience - Eight-year assignment to Asia-Pacific region 

  • Turnarounds and IPOs: Conduent CMO, Chief of Staff to the CEO

  • Coaching, Organizational Design, and Cultural Change Agent – successful functional transformations; current CMO advisor 

  • Digital transformation & marketing modernization – Chief Digital Officer

  • Customer Centricity-Former VP of Sales and Sales Operations leader